Wool&Co is not just a fashion brand, it is the story of continuous evolution. With over 60 collections to its credit and 30 years of experience in the industry, Wool&Co has proven its ability to adapt its vision and style to the needs of a constantly changing market, while keeping its essence intact: quality, elegance and a contemporary vision of fashion. Our collaboration with Wool&Co was born with a clear objective: to accompany the brand at every stage of its evolution, through an all-round partnership based on mutual trust and the desire to always push the boundaries.
Our journey with Wool&Co began with social media management, a crucial element in telling their story of evolution and style. We developed a strategy that not only reflected the richness of past collections, but also looked to the future, highlighting new trends and changes in each collection. Each post was designed to convey the soul of Wool&Co: a brand that evolves, always in step with the times, without ever losing sight of its identity.
An integral part of our collaboration was the conception, design and realisation of photo campaigns capable of expressing the essence of the brand. Each shot tells a chapter of Wool&Co's history, in which elegance and quality are combined with the constant search for innovation. These campaigns have reinforced the brand image of the brand, creating iconic images that reflect the evolution of the brand and its continuous adaptation to market changes.
On our journey with Wool&Co, one of the main objectives was to create a website that was not just a digital shop window, but a true user experience. The design and structure of the site were designed to reflect the brand's philosophy: a balance between tradition and modernity, a dynamic flow that accompanies the user to discover past, present and future collections. Every element of the site has been designed to express Wool&Co's constant evolution, with special attention to user experience and navigability.
In addition to its digital presence, Wool&Co has always believed in the importance of physical events as a means of creating a direct bond with the public. Our support in the management and organisation of events and trade fairs such as Pitti Uomo, has enabled the brand to consolidate its image also outside the web, offering experiences that tell their story and their continuous journey of evolution in the world of fashion. Each event was designed to immerse participants in the Wool&Co universe, creating unforgettable moments that reflect the essence of the brand.
Another key part of our collaboration was the study and implementation of the ADV campaigns on Meta, with the aim of increasing profile traffic, brand awareness and audience engagement. The advertising campaigns were designed to reach a targeted audience, in line with Wool&Co's values and aesthetics, helping to evolve the brand's digital presence in a meaningful and measurable way.
Our partnership with Wool&Co is never static; it is a continuously evolving project, just like the brand itself. Each new collection, each new project represents a chapter in this shared history, where innovation, creativity and passion guide us towards new goals.
© CR3ATIVE S.R.L. – Registered office: Via Alessandro D’Ancona, 42 – Florence (FI) 50136
VAT Number/Tax Code: 07151060485 – REA Number: 683401 – SDI: M5UXCR1
