Podere Ema is more than just a winery; it is the fruit of a passion rooted in the heart of Tuscany, a journey to rediscover the traditions and riches of the land. When we were chosen as partners of Podere Ema, we knew we had a precious jewel in our hands, hidden in a drawer, ready to blossom. Our collaboration was born from a fundamental value: trust. We were entrusted with the task of giving shape and colour to a brand steeped in potential, with the aim of making it shine and blossom.
Our work with Podere Ema started from the basics, with social media management and the creation of photographic and video content. These first steps allowed us to build an authentic online presence that reflected the soul and passion behind every bottle of wine produced. Every post, every image, was a tribute to the beauty of the Tuscan land and the dedication with which it is cultivated.
Over time, our collaboration evolved, leading to one of our most ambitious projects: the design and creation of Podere Ema's new website. This site is not just a digital showcase, but a complete experience that allows the user to discover the company in every detail. Each page is designed to tell the story of Podere Ema, guiding visitors on a journey through the Tuscan roots, the passion for wine and the innovative vision that characterises this reality.
Among the most significant projects we have worked on is the creation of the label for ‘Xenoi’, Podere Ema's latest wine. From the very first moment, we were captivated by the philosophy behind this wine: a bold blend of three transalpine grape varieties, combining tradition and innovation. As in the ancient Japanese art of Kintsugi, which enhances golden cracks by transforming them into works of art, so Xenoi celebrates diversity as an element of strength, weaving the nuances of each grape variety into a unique symphony of flavours.
Our collaboration with Podere Ema does not stop at digital. We have overseen the creation of graphic design materials to strengthen the offline brand image, from the creation of brochures and flyers for trade fairs to the design of tote bags and other merchandising items. These tools are designed to present the company in a coherent and refined manner at events and exhibitions, allowing Podere Ema to stand out and leave an indelible mark.
Alongside previous work, we are in the process of implementing Podere Ema's new e-commerce. This tool will expand the user experience, enabling online purchasing and bringing the brand even closer to its customers. But the real highlight of our collaboration was the work on the Immersive Winery project, a unique wine park. Here, visitors can enjoy an interactive, multimedia experience, guided by none other than Dante Alighieri, who will take them on a journey through the history and techniques of wine production.
Podere Ema represents an innovative vision and a deep passion for the Tuscan land, values we share and firmly believe in. Our collaboration is an ongoing journey, made up of ambitious projects and a mutual trust that grows day by day. Together, we are transforming this hidden jewel into a blossoming flower, revealing all its beauty and potential.
© CR3ATIVE S.R.L. – Registered office: Via Alessandro D’Ancona, 42 – Florence (FI) 50136
VAT Number/Tax Code: 07151060485 – REA Number: 683401 – SDI: M5UXCR1
