Founded in 1927, La Marzocco is a world leader in the coffee machine sector, renowned for its machines made with ingenuity, quality and extreme attention to detail. For almost a century, La Marzocco has represented Italian excellence around the world, continuing to evolve and expanding its horizons into new product categories such as apparel.
For the launch of their new merchandising project, La Marzocco relied on us for a photo and video campaign designed to highlight their new products with the same prestige and attention to detail that characterises their coffee machines. The campaign was not limited to visual production, but required an in-depth study and planning phase.
The choice of location was equally strategic: we identified environments that were in harmony with the level of perception that the brand intends to give, enhancing the mix of tradition and modernity typical of La Marzocco. The photographic mood was carefully studied to convey sensations of luxury and quality, accompanied by colour correction designed to maintain a sophisticated chromatic balance consistent with the brand's identity.
La scelta della location è stata altrettanto strategica: abbiamo individuato ambienti che fossero in armonia con il livello di percezione che il brand intende conferire, esaltando il mix di tradizione e modernità tipico di La Marzocco. Il mood fotografico è stato accuratamente studiato per trasmettere sensazioni di lusso e qualità, accompagnato da una color correctionpensata per mantenere un equilibrio cromatico sofisticato e coerente con l’identità del brand.
Every detail of the campaign was edited to elevate the image of La Marzocco merchandising, telling a visual story that combines tradition, design and innovation.
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