Social Media Management: Telling the Poetry of Oil
Our first step was to immerse ourselves in the management of the Frantoio di Santa Tèa's social channels. It was not just a matter of sharing content, but of telling the true essence of a Tuscan excellence. Each post was designed to evoke the beauty of the production process, from the tree to the bottle, and to let the public know the passion behind every drop of extra virgin oil. We used evocative images and words that could convey the deep bond between the oil mill and its land.
To truly tell the soul of the Frantoio di Santa Tèa, we immersed ourselves in all stages of production: from the olive harvest, to the pressing, to the bottling. Every moment was captured through photos and videos showing the craftsmanship and care that make their oil unique. We tried to immortalise not only the technical process, but also the emotion and passion that goes into this ancient art every day. The images and videos produced have become powerful tools to tell the story of the mill, making the quality and excellence of their work tangible.
One of the key projects was the restyling of the Frantoio di Santa Tèa website. The objective was clear: to create a platform that would not only tell the story of the excellence of their oil, but also convey their tradition, passion and dedication. The new site was designed to be eye-catching, intuitive and rich in content that allows the user to discover the history of the oil mill, the production techniques and, above all, to immerse themselves in the world of extra virgin olive oil of the highest quality.
In addition to the social presence and the restyling of the website, we took care of the management of the mill's email marketing, taking care of sending out monthly newsletters. These newsletters are not simple communications, but real stories that inform and involve the user, explaining not only the news and offers, but also the evolution of the mill, the characteristics of the products and their history. This tool has made it possible to maintain a constant link with customers, strengthening brand loyalty and fuelling interest in Santa Tèa's green gold.
Every project, from social media management, to the production of visual content, to the creation of the website and newsletters, has been designed to enhance a tradition that continues to be synonymous with quality and authenticity. Our mission was to do justice to and enhance the poetry enclosed in every bottle produced by the Frantoio di Santa Tèa
© CR3ATIVE S.R.L. – Registered office: Via Alessandro D’Ancona, 42 – Florence (FI) 50136
VAT Number/Tax Code: 07151060485 – REA Number: 683401 – SDI: M5UXCR1
