Are you looking for a new graphic design studio to trust?
Are you looking for a new graphic design studio to trust? Very often we hear from our customers, especially the new ones, all kinds of complaints about their past corporate image, whether this is directly related to the Brand identity and thus also to the logo itself, or inherent to the company’s offline or online communication via social networks.. Usually this happens due to three reasons or the concomitance of some of them:
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1. Great ideas but little budget available to dedicate to the project with the typical phrase ‘I would like to do it, but it costs too much I will do it with my cousin for now’. This situation is the most detrimental because by not attributing the right value to our product, we do not value our own business properly; so how can others? A graphic design of any nature does not just consist of some graphic form combined with a typeface, perhaps with some photos. This is called ‘muddle through’ with a few elements together. A graphic project is made up of study, design, experience, knowledge of history and the choice of the best elements for that type of corporate vision.
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2. Closely linked to the first point is the lack of attention to the quality of the basic graphic project, whatever it may be, due to the choice of NON-professionals in the sector: they improvise and create logos, layouts, etc. without knowing what they are talking about and, above all, not in line with the client’s business reality and therefore not producing a real market value that allows them to enhance the brand or produce a return on investment.
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3. The freelance graphic designer/advertising agency hardly ever gets to know the corporate brand in question, even if only by means of an interview or an in-depth chat, and this leads to an approximation of the work that cannot be linked to the identity of the brand itself.
So we can say that nowadays, more than ever, it is necessary to have a graphic design studio that takes care of your corporate image down to the smallest detail, in order to really derive value both in terms of quality in the representation of your company and in terms of perhaps converting a sale or increasing your Brand Awareness
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