Mr Cobbler is not just a footwear brand, but a celebration of Italian design excellence, combining style, comfort and superior quality to perfection. Each pair of shoes is a testament to passion and craftsmanship, with obsessive attention to detail and the use of the best materials available. Our aim was to translate these values into a recognisable and distinctive brand image.
Our collaboration with Mr Cobbler began with a solid brand strategy centred on the brand values: authenticity, quality and traditional craftsmanship. Together with the team, we outlined a clear and coherent narrative reflecting the dedication to producing Made in Italy shoes. This strategy guided every creative decision, beginning a positioning effort for Mr Cobbler that would gradually position him in the luxury men's footwear market.
We created a photo and video production campaign that highlighted the beauty and elegance of Mr Cobbler shoes. Each shot was designed to capture the essence of the product, combining the art of manufacture with evocative settings, reflecting the link between the brand and the Italian territory. The videos, on the other hand, were shot in settings that evoke the sophisticated and timeless identity of Mr Cobbler, telling a story of accessible luxury.
We developed an email marketing strategy that aims to create a direct connection with Mr Cobbler's customers by sending targeted content that tells the behind-the-scenes story of production and collection news. Each email is designed to express the quality and attention to detail that characterises the brand, while maintaining a constant dialogue with the audience.
In managing Mr Cobbler's social profiles, we built a visual narrative that reflects the elegance and quality of the footwear. Our ADV campaigns on Meta aimed to increase brand awareness and stimulate engagement, highlighting the value of Made in Italy and Mr Cobbler's craftsmanship.
We supported the brand in the production of high quality graphic materials, including the company profile and branding objects for showrooms and exhibitions. These tools helped strengthen Mr Cobbler's identity, offering a coherent visual narrative that enhances the craftsmanship tradition and premium quality of the footwear.
The collaboration with Mr Cobbler was based on a shared vision of excellence and authenticity. Every project, from branding strategy to social media management and content creation, was conceived to strengthen Mr Cobbler's identity, positioning it as an iconic brand in the Made in Italy footwear scene.
© CR3ATIVE S.R.L. – Registered office: Via Alessandro D’Ancona, 42 – Florence (FI) 50136
VAT Number/Tax Code: 07151060485 – REA Number: 683401 – SDI: M5UXCR1
