Graphic Design
Logo Design
An effective logo is the beating heart of your corporate identity, the starting point from which all your communication develops.
An effective logo is your business card, your first shop window.
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Want to learn more about how we can help you grow your brand? Contact us today and find out how Cr3ative can turn your ideas into concrete, valuable projects.
The Importance of the Logo in Branding
There is often a tendency to confuse terms such as logo, logotype and brand. Let’s start with the basics: a logo is an abbreviation of the term ‘logotype’, which in Greek means ‘word’ (logos) and ‘letter’ (typos). The logo is the symbolic element that visually distinguishes a company, product or organisation from its competitors. It consists mainly of two elements: the logotype, the textual or lettering part, and the pictogram, the graphic symbol representing the brand. But the logo is only the tip of the iceberg. Like the iceberg that hides its largest part under the surface of the water, the brand is everything that lies beneath the logo: the culture, values, promises and experience that your company offers. That is why it is crucial that the logo effectively represents everything the brand encompasses.
What Does Designing a Logo Mean?
When we talk about designing a company logo, we do not limit ourselves to creating an image that is ‘pretty’ or adaptable to any context. Our goal is to develop a logo that is specifically designed for your industry and your audience. The process we follow to achieve this consists of several key stages:
- Corporate Briefing Phase: We begin by drafting a detailed document in which the company sets out to us its business needs and communication objectives. This allows us to fully understand the essence of the brand.
- Company Benchmarking: We analyse your competitors and target market to identify winning strategies and find a distinctive positioning for your logo.
- Initial Graphic Sketch: Based on the briefing and competitive analysis, we develop initial graphic proposals. These initial sketches are the starting point for arriving at the final solution, which will best reflect your brand identity.
- Logo and Brand Manual: We present the final logo accompanied by a user manual, the Brand Manual, which guides the company in the correct application of the logo in all its communications. This document is essential to maintain consistency and uniformity in the use of the logo across all corporate materials.
We create the foundations for your success
We are dedicated to designing logos that not only capture the essence of your company, but are also functional and versatile. Every logo we create is designed to communicate your brand at first glance, conveying your company’s values and mission in a clear and memorable way.
Rely on Cr3ative to design your company logo. We create visual identities that go beyond the surface, laying the foundation for a strong, recognisable brand that stands out in the marketplace and sticks in your customers’ minds.
