Our approach to Brand Identity creation is highly customised and strategic. We start with an analysis and listening phase, where we immerse ourselves in your company’s history, values and goals. From there, we develop a detailed plan that includes:

1. Market and Competitor Study: We analyse your industry, identifying opportunities to differentiate your brand and position it uniquely.
2. Visual Concept Creation: Based on the analysis, we develop a visual concept that encapsulates the essence of your brand, making it recognisable and memorable.
3. Visual Identity Development: We turn the concept into reality, creating all the necessary graphic elements to build a coherent and powerful visual identity.

Building an effective Brand Identity starts with the study and design of the logo,
the first fundamental step in creating a recognisable and memorable corporate image. But the logo is only the beginning. The Brand Identity integrates a series of components that together tell the story of your brand:

1. Logo Design: The logo is the distinctive symbol that represents your company. We design logos that not only capture the essence of your brand, but are also functional and versatile for every application.
2. Coordinated Image: The development of a coordinated image is essential to ensure consistency in all communication materials. This includes business cards, letterheads, signage, packaging and everything that visually represents your brand.
3. Hues and Visual Language: We define the colours, fonts, shapes and graphic style that will become your brand’s visual signature, ensuring that every visual element speaks the same language.
4. Visual Storytelling: We tell the story of your brand through images, videos and other visual content that reflect your company’s values and mission.