La Toraia is a historic Italian company that originated in the heart of Valdichiana, where the Lagorio family became famous for raising Chianina beef. Since 1900, La Toraia has spanned generations of farming tradition, becoming today a trend-setter through its Chianina burgers and shops in central markets. Enrico Lagorio and his team entrusted us with the task of modernising the brand, bringing La Toraia in step with the times without losing the link with its rich historical heritage. We undertook a branding revolution, combining tradition and innovation to translate the essence of the brand into a contemporary vision.
We worked on creating a new brand identity for La Toraia, keeping the values of the historic company intact but giving it a modern image in step with today's trends. Graphic design played a central role, with the creation of visual materials that tell the story of the company and its evolution through appealing, contemporary graphics.
To complete this transformation, we designed and developed a website that reflects the new brand identity. The site was optimised for maximum visibility through a targeted SEO strategy. The objective was to tell La Toraia's story in an engaging way, offering users a fluid and informative digital experience in line with the brand's growth.
The management of social channels aimed to connect La Toraia with a younger, more dynamic audience. Through a social media marketing strategy, we built a strong visual narrative, using images and photographs that capture the essence of Chianina and the innovation of gourmet burgers. Each piece of content was designed to amplify brand awareness and create a direct connection with the audience, while maintaining a strong link to tradition
© CR3ATIVE S.R.L. – Registered office: Via Alessandro D’Ancona, 42 – Florence (FI) 50136
VAT Number/Tax Code: 07151060485 – REA Number: 683401 – SDI: M5UXCR1
