Ama Brand is not just a brand of trainers, but a representation of Made in Italy excellence that combines sartorial care with the dynamism of sportswear. Each pair of trainers is a handcrafted work of art, created with extreme attention to detail and careful research into materials. With a strong commitment to sustainability, Ama Brand stands out for the selection and ethical sourcing of raw materials, limiting waste and valuing the work of all the people involved in production. Our task was to translate these values into a powerful and recognisable brand image.
The collaboration with Ama Brand began with the construction of a solid brand strategy. We worked hand-in-hand with the team to outline the brand's key values and objectives, creating a narrative that emphasised the authenticity and quality of the trainers. This strategy proved to be at the heart of all our activities, guiding every creative and tactical decision and allowing the brand to uniquely position itself in the Made in Italy trainer market.
The content production days we did were based on this strategy. We created a set of ad-hoc still lives to highlight the essence of the product and, at the same time, made videos in urban and underground contexts that reflect the strong and modern identity of the brand. Each piece of content produced tells a coherent story, amplifying Ama Brand's core values and reinforcing the connection between its sartorial soul and the universe of casual sportswear.
Our collaboration continued with the management of Ama Brand's social profiles, where we built a visual and textual narrative communicating the uniqueness of the brand and the craftsmanship of their trainers. We then developed and monitored ADV campaigns on Meta, with the aim of increasing profile traffic, raising brand awareness and stimulating engagement around their retailers in Italy and abroad. Each campaign was designed to reach a targeted audience, in line with Ama Brand's values, enhancing the combination of design, quality and sustainability.
Ama Brand is also a key player at major fashion events, such as Pitti Uomo. At trade fairs and events, we supported the brand in the creation of graphic design materials, including a printed lookbook designed to tell the story and identity of the brand to agents. This tool proved to be fundamental in reinforcing the brand image, offering a coherent and appealing visual narrative. In addition, we took care of the graphic design of Ama Brand's stand, making their physical presence a tangible extension of their digital identity, capable of attracting and engaging.
Our partnership with Ama Brand is based on a shared vision of authenticity, quality and innovation. Together, we have worked to build a brand image that not only enhances the beauty and craftsmanship of their trainers, but also tells a story of sustainability and responsibility. Every project, from social media management to the creation of visual content and participation in events, was conceived to strengthen Ama Brand's identity, creating a deep connection with the public and positioning it as a leader in the Made in Italy trainers market.
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