Minobossi is a leather goods brand that encapsulates the essence of Florentine tradition, a family history that has spanned the decades while maintaining a passion for quality and craftsmanship. Born in the 1970s, this brand has been brought back to life by Elisa and Caterina, who have managed to combine the art handed down from previous generations with continuous research and experimentation. The result is a collection of unique bags and objects designed to accompany people in their daily lives, with a touch of discreet luxury and timeless quality.
Our collaboration with Minobossi began with the creation of a solid brand strategy, aimed at telling the brand identity in an authentic and contemporary way. We worked to define a narrative that would highlight the family history and Florentine craftsmanship, combining them with the innovation and modernity that Elisa and Caterina bring to their work. This strategy has guided every subsequent action, allowing Mino Bossi to position itself as a leather goods brand of excellence, capable of connecting with a sophisticated, quality-conscious audience.
To carry out our strategy, we were in charge of producing photo and video content that would tell the story of the beauty and uniqueness of the objects made by Minobossi. Each shot and video was designed to highlight the quality of the noble materials, craftsmanship techniques and attention to detail, creating a visual narrative that conveys the elegance and durability of each product. These contents have become key tools to communicate the true essence of the brand, both online and offline.
We then developed Minobossi's e-commerce site, designing a platform that not only facilitated online shopping, but also reflected the brand's craftsmanship and elegance. The showcase site, with attention to every detail, allows users to discover the collections and immerse themselves in the brand's history, offering a digital experience that reflects the brand's identity, combining tradition and modernity. Every element of the design has been conceived to emphasise the attention to detail that characterises Minobossi.
Our collaboration also extended to the organisation and management of trade fairs such as MIPEL and MICAM, crucial events for consolidating the brand's presence in the luxury leather goods market. We took care of every aspect, from stand design to the creation of graphic materials, ensuring that Minobossi's image was consistent and attractive to an international audience. These events were key moments in raising brand awareness and reinforcing Mino Bossi's positioning as a leader in Florentine leather goods.
To further strengthen the bond with the public, we created and managed an omnichannel experience in the company, which offered customers an immersive journey into the world of Minobossi. Through the Reservio booking system, we organised guided tours and customised experiences, which allowed participants to see the artisanal process up close and touch the quality of the products. This experience was a unique opportunity for customers to come into direct contact with the essence of the brand
We managed targeted advertising campaigns on Meta, with the aim of increasing visibility and traffic to e-commerce and in-company experiences. At the same time, we activated partnerships with micro-influencers in the area, who promoted the experience and narrated the brand through authentic and engaging content. This approach allowed us to reach new audience segments and strengthen the connection with the territory, making Minobossi a recognised and appreciated brand not only for the quality of its products, but also for its commitment to local craftsmanship.
Our partnership with Minobossi was built on the enhancement of a unique artisanal heritage, with the aim of translating it into a strong and recognisable brand image. Through an omnichannel strategy and a meticulous approach to every detail, we have helped take the brand to a new level, connecting the heritage of Florentine leather goods with a modern, international market.
© CR3ATIVE S.R.L. – Registered office: Via Alessandro D’Ancona, 42 – Florence (FI) 50136
VAT Number/Tax Code: 07151060485 – REA Number: 683401 – SDI: M5UXCR1
