Marina Galanti is more than a brand of accessories; it is an accomplice that accompanies the modern woman in every facet, transformation and change. In an ever-changing world, Marina Galanti puts the woman at the centre, supporting her with style, elegance and confidence in every moment of her day. We know the commitment and beauty of modern life and, through our work, we are proud to collaborate with a brand that knows how to enhance and celebrate the strength and femininity of every woman.
Through our collaboration, we had the opportunity to guide Marina Galanti through a new phase of its evolution, working on a brand strategy that reflects the brand's philosophy: to be a reliable and stylish accomplice for every woman, in every situation. Our aim was to strengthen the brand identity, improving its image and positioning in the Italian accessories market through an innovative and targeted approach.
Underlying our work with Marina Galanti was a well-defined brand strategy, which allowed us to consolidate the brand identity and guide all communication and marketing actions. Through careful analysis and a clear vision, we helped to strengthen Marina Galanti's positioning as a brand. The objective? To create a strong and coherent narrative that was able to tell the vision of a brand that not only follows trends, but anticipates the needs of modern women. Each campaign was designed to position Marina Galanti as a leader in the accessories sector, with a focus on innovation and distinctive identity.
Our graphic design work laid the foundation for a visual language that expresses the versatility and beauty of the Marina Galanti brand. Each graphic element was designed to represent the complicity and support the brand offers women, whether it is a bag for a business meeting or an accessory for an evening out. Our creations are designed to express strength, femininity and transformation, just like the women Marina Galanti addresses.
We worked on the graphic design of an elegant and functional website that best represents the essence of Marina Galanti. The web design has been studied to offer smooth and intuitive navigation, allowing users to explore the entire range of accessories with ease. The site is not just a showcase, but a platform that engages customers and guides them to discover a style that accompanies them in every moment of their lives.
In addition to the design, we developed an SEO and Google optimisation strategy to ensure that Marina Galanti is easily found by an ever-widening audience. Through a targeted positioning strategy, we improved the brand's visibility online, ensuring that anyone looking for quality accessories can easily discover and connect with the world of Marina Galanti.
We began our journey with Marina Galanti through the management of their social channels, building a digital presence that was able to communicate directly with modern women. Each piece of content was designed to tell the many facets of the brand, with images and words that reflect the strength, beauty and transformation that every woman experiences. Through authentic and engaging dialogue, we increased the connection between the brand and its audience, strengthening brand awareness and generating engagement.
A crucial aspect of our partnership was the management and monitoring of B2B and B2C activities, with the aim of expanding the distribution network and optimising sales. We developed targeted strategies to facilitate relationships with retailers, ensuring that Marina Galanti was well positioned in the business market as well as with end consumers. This approach helped to grow the brand on a national and international scale.
We created photo and video content that captures the essence of the brand. Each image and frame tells a story of transformation, beauty and strength, reflecting Marina Galanti's core values. This content not only presents the products, but also tells the story of the lives of the women who wear them, with a focus on authenticity and emotion.
To further strengthen the relationship with customers, we also took care of email marketing, creating targeted campaigns that not only promote products, but also build a lasting connection with the audience. We have also developed partnerships with selected influencers who best represent the brand's values and amplify its voice, creating authentic and powerful connections with new audiences.
Through targeted advertising campaigns on Meta, we worked to increase traffic and brand awareness, maximising engagement on digital channels and bringing Marina Galanti into the spotlight of new potential customers. Each campaign was carefully designed to reflect the brand's values and stimulate public interest in a new concept of women's accessories.
© CR3ATIVE S.R.L. – Registered office: Via Alessandro D’Ancona, 42 – Florence (FI) 50136
VAT Number/Tax Code: 07151060485 – REA Number: 683401 – SDI: M5UXCR1
